Purpose Audience Genre

Purpose: What a text seems intended to accomplish (e.g., to inform, to persuade, to move emotions)

What do you think is the purpose of the text below? What makes you think so?

Parrot Bay Ad

Audience: For whom a text seems to be intended (e.g., teenagers, new homeowners, parents of college students)

Who is the audience for the text below? How do you know?

Genre: What kind or category a text seems to belong to (e.g., advertisement, reality TV show, Greek tragedy)

What's changed in the texts below--purpose, audience, or genre (or all three?)

Parrot Bay Ad 2